Ever wanted to get that midsummer glow without subjecting yourself to dangerous UV rays, but were too worried about looking like, well… an orange? Sinead Norenius, the self-proclaimed “Self-Tanning Queen,” felt the same way. After 15 years in the beauty business and attempt after attempt to perfect her self-tanning technique, Sinead became the go-to girl for tanning tips. She even created her own line of products, Beautisol, to share what she has learned with the world. She’s a licensed, experienced aesthetician with an eye for skin care and the answers to all your tanning questions.

1. These days, people associate self-tanner with a Jersey Shore-esque look, fearing that they’ll end up looking like a pumpkin (minus the poof, hopefully). What guide would you give for finding and keeping the perfect shade of bronze?

I recommend only going two or three shades darker than your natural skin tone that way it will not look “fake” or horribly obviously.  The darker you go the more likely the self-tanner will look orange or “Snookiefied”!

2. Now that it’s summer and people will be spending more time outdoors. What would you recommend for someone who is going to be spending time at the beach or the pool? Should they just stick with sunscreen? Should they go for sunless tanners instead? If someone opts for sunless tanner, what should they do to keep their color when they go for a swim?

You can do both!  I always put on self-tanner the night before because you don’t necessarily want to be Casper the friendly ghost on the beach, and then I use SPF while at the beach so I don’t burn.  Also remember to wear a gorgeous wide brim hat and glasses as your scalp, top of your ears and your eyes all need protection, too! If you are going to spend time in the water (whether it’s in the ocean or the pool) try and limit the amount of time you spend in the water.  The longer you stay in, the faster your tan will come off due to the chlorine and the salt which acts as an exfoliant.  It is best to take a quick dip and then pat your skin dry and repeat if necessary an hour later!

3. Congratulations on the success of your line, Beautisol! Doubtless, after trying so many tanning products, you saw needs that weren’t being met. What were the frustrations that spurred you to create your own line? What advice would you have for anyone else who’s frustrated with existing beauty products and wants to start their own line?

Thank you! Yes, BEAUTISOL has done really well but it was not an easy road! I started my line because I felt that there wasn’t enough education out there.  My mission was to provide the best self-tanning products with cutting edge odor eliminating technology and the most natural resulting tan along with detailed “How To’s” from various videos and application guides so anyone could do it! I am not reinventing the wheel, I am just making it better!

My advice for anyone who would like to start their own line is you have to be very passionate about what you do. There are good days and there are bad days, so if you truly love what you do it will make the bad days a lot easier!  Also, don’t be afraid to ask questions and seek guidance from those that have done it before and have been successful at launching a brand. Listen closely and choose the right type of partners whether it’s your manufacturers, your investors or your co-founders these people can make your life a lot easier or a lot harder depending on where their interests lie.  Listen to your gut and go for it!


4. We also noticed that you have an amazingly extensive Q&A section with how-to guides and handy tricks. What are the tips you find yourself recommending the most often?

Oh that’s easy!  WEAR GLOVES!  If you want to avoid tan palms do this without fail.  It saves a lot of time and frustration! Another tip I often mention is self-tan at night.  It is less disruptive and you get to wear what you want to the next day!

Don’t forget to check out the tanning Betterists near you if you want to work on your own tan (the healthy way of course)!

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