Joshua Schwadron, 28, is the founder and CEO of Betterfly.com, a NYC-based startup backed by Lightbank, the investment vehicle of Groupon founders Brad Keywell and Eric Lefkofsky. Joshua runs the day-to-day operations of Betterfly and oversees product development and strategy. He’s also a Betterist™, teaching financial accounting, dating and weight-loss.

Before founding Betterfly, Joshua was a principal at the Casabode Real Estate Group, where he led the firm’s turnaround consulting practice. In 2006, Joshua represented a group of more than 500 investors who had been victims of a $1.5 billion real estate Ponzi scheme. During the 15-week on-site engagement, Joshua served as liaison between the defrauded investors and senior management.

In 2008, Joshua was appointed by Manhattan President Scott Stringer to serve on Manhattan Community Board Six, making him then the youngest member on the board, which represents over 110,000 residents of Manhattan’s East Side.

In 2003, GQ Magazine awarded Joshua its prestigious national collegiate award, “Big Man on Campus.” The following year, Joshua appeared on the NBC reality show Fear Factor where he won the two-part Las Vegas special and over $100,000 in prize money.

Joshua holds a Bachelor of Arts degree from the University of Michigan and a Master of Accounting degree from Michigan’s Ross School of Business. He earned his Juris Doctorate from the Emory School of Law and is now a member of the bar in New York, New Jersey and Florida. Joshua was born and raised in Miami, Florida and now lives in NYC